2011 Campaign: Buy Strong, Get Smart
This year Toughees decided to reach out more to our younger market, but we still wanted to make sure our loyal parent’s were not left out. We settled on offering Apple iPads and iPhones as prizes for our competition. Not only are these products desired by all ages, but they have the same high standards as that of Toughees.
Our theme of Buy Strong, Get Smart referenced how our consumers make smart choices when they buy Toughees as they get a product that is strong, durable, and has a 6 month guarantee and because of these qualities it keeps it looking smart for longer. Apple products are smart products which tie in with Toughees brand values.
This year Toughees launched their social media marketing campaign. We utilized a MXit and Facebook campaign to engage both the adult and youth markets. Expect to see more from us on these mediums.
Thank you to all who participated in the competition and congratulations to all our winners who have chosen Apple iPads as their prize.
MXit Competition Winner
SMS Competition Winners
Gerhard Christiaan Smith
Levela Phenyo Moruri
Sipho Jnr Shaun Matakane
Latoya Jaquelline James
Facebook Competition Winner