2005
| Campaign: Genuine South African |
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| At the time, competitors were imitating the Toughees style, logo and packaging. The 2006 Toughees campaign reminded the consumer to make sure they were purchasing a Genuine Toughees product.
The imagery showed real South African school-kids, from all walks of life. The campaign was particularly relevant as South Africans were being encouraged to support and purchace local products. Proud Strong True |
| Video |
| View Genuine South African Video 2006 |
