2007
| Campaign: Genuine Toughees Experience |
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| The 2007 campaign continued the message from the Genuine South African Campaign of 2005 and 2006, but it drew it’s visual reference from an older Campaign, with a highly successful television advert featuring a boy and a rhino.
In addition, a competition element was introduced. The promotion encouraged freedom of expression, and created a platform for South Africans to positively express their thoughts and genuine experiences with Toughees. This campaign created a sense of nostalgia and appreciation for the Toughees brand. It also provided us with an insight into consumers experiences. Winning creatives were entitled to a cash prize of R5000 each. South Africans responded with a wealth of creative submissions, including poetry, artwork, photos and even songs. |
| The winners were: 5 winners of R5000.00 each.Andrew Heapy Benjamin Genis Lita Renney Maggie Follet Tumelo Gift Radebe |
| Video |
| View Genuine Toughees Experience Video 2007 |
