2012 Campaign: Go The Distance
The Toughees “Go the Distance” theme reminds our consumers about the amount of time a child spends in their shoes. The distances travelled require a shoe that has strength, durability and comfort, all of the product benefits that Toughees is renown for.
Building on the launch of our Facebook page in 2011, this year we decided to run a competition again on this platform. In keeping with the theme of “Go the Distance”, we want Toughees fans to tell us how their Toughees have helped them go the distance by telling us “What you have done in your Toughees.”
The aim of the competition is to get fans to post videos, pictures and stories of the weird and wacky things that they have been through in their Toughees school shoes.
The competition runs for 6 weeks from the 3rd of December 2012 to 13th January 2013. Weekly prizes include an iPod Shuffle and Toughees school vouchers. We settled on offering iPod Shuffles because not only are these products desired by all ages, but they have the same high standards as that of Toughees. iPods can “Go the Distance” in gym, on the road to and from school and in any terrain.
Each week Toughees will post a theme on the Facebook page, to which fans have to respond to by posting a video, picture or story connected to the theme and their Toughees school shoes. The entry that receives the most likes from fans during the week will receive a prize of an iPod shuffle. Toughees will also choose the post of the week that they most like and that fan will be rewarded with a Toughees school shoe voucher.
Go on, tell us what you have done in your Toughees and you could be one of our lucky winners.
Simply like our Facebook page: www.facebook.com/tougheessa and post your comments, videos, pictures or stories.
The competition is now closed and the winners are listed below, well done!
Toughees Go The Distance Winners
iPod Shuffle, 2G
Embrensia Jordan Hanekom
Colleen van der Merwe
Fehmida Salie Wally
Toughees School Shoe Voucher
Cindy Janse van Vuuren!
Halima’s Delights Shaik