STRONG, DURABLE AND AFFODABLE. For over 60 years, Toughees have been producing South Africa’s most loved and trusted school shoes, footwear that is comfortable, versatile and that allows children to be children when they are at school. BUT – how are Toughees made?
Well Bata decided to share the magic! On 1st June 2018, Bata South Africa launched a social media competition on the Toughees Facebook page for a child to win a trip for their class to the Loskop factory, where they could learn about the manufacturing process and see first-hand how these renowned school shoes are made. In order to win, children were encouraged to upload a photo of their best Toughees class pose to the Toughees Facebook page.
The competition closed on 31st July 2018 and Isidingo Primary School in Umlazi Durban were announced the winners. Thanks to Sphelele Hlophe’s photo submission, 73 children from Grade 4D were accompanied by their teachers Miss Sibiya, Miss Khanyile and Miss Ncwane to the Toughees Factory in Loskop and will be given the chance to explore the factory with a guided tour.
“By sharing in the manufacturing process, Bata South Africa are able to foster a spirit of inspiration in the youth of the Umlazi community,” says Swastika Juggernath, Bata South Africa Marketing Manager. “Who knows, because of this trip, Bata may have sparked a dream or awakened the thoughts of an aspiring shoe designer or someone looking to get involved in production or textiles,” added Juggernath.
Toughees have been South Africa’s trusted children’s school shoe brand since 1954, a proud heritage for a company that values its high-quality products and solid history. Four million pairs of Toughees school shoes are sold in Southern Africa each year, making them the market leader, undoubtedly the preferred school shoe brand.
The 73 learners, along with their teachers went to the Loskop Factory on Thursday 30th August 2018. Upon arrival they received a guided tour of the factory and were treated to lunch. All children received a goodie bag that contains a pair of school shoes and other Toughees branded items ideal for use in school.
“We hope that this field trip served as more than just a day out of the classroom, giving the children from Grade 4D a glimpse of what goes into making their school shoes and to appreciate the process,” says Swastika.